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5 Secret Tips to Effective Pay Per Click Advertising

2010-11-26T17:08:00.000-08:00

5 Secret Tips to Effective Pay Per Click Advertising
Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs.
Are your keywords too broad?
Let’s just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like ‘dieting’ or ‘weight loss’. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as ‘weight loss supplement’ or ‘weight loss drink’. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.
Is your ad dull or attention getting?
It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone’s attention. Unfortunately saying “I have the best diet drink on the planet” doesn’t work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone’s attention like “Must see”, “Quick results”, “New…”, “The truth…”, “Groundbreaking…”, “Instant…”
Double Check your URL!
Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read Click Here!. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.
What is your competition doing?
It is likely that your competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.
What should my title be for my PPC ad ?
Plain and simple use the keyword that is being searched on. Don’t get fancy or creative here. If someone is looking for diet drink then your ad title is ‘diet drink’.
Give the website visitor what they want.
The bidding war is on
Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like ‘dieting.’ Don’t fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.
Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don’t drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.
Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.
The test results are back
One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!

Health Insurance – Are You Covered?

2010-11-26T17:07:00.001-08:00

Health Insurance – Are You Covered?
With the ever-increasing cost of health care, procedures and medicines, it’s no wonder that the cost of health insurance has also dramatically risen over the past few years. But as that’s happened, insurance companies and the government have seen the potential negative impact of families and individuals without insurance. There are some things you can do if you don’t have health insurance.
A federal mandate requires that all 50 states have a health insurance program for children. Each state was allowed to create a plan tailored to the needs of children in that state, but there are some things that are the same from one state to the next. The first is eligibility.
Government funded health programs typically have very stringent income guidelines. These health insurance programs have income requirements, but the criteria allow higher income than most programs.
Another criteria for participation is that the child isn’t covered by any other health insurance. That differs from most programs in a very important way. Most programs say that if the family has access to insurance, they aren’t eligible. That means that parents who have employer-based insurance don’t qualify. But many of the employer-based plans are too expensive, and workers sometimes simply can’t afford the premiums. This program is designed to help fill that gap.
These programs don’t cover families – only children. But there are some great benefits for those who qualify. Some states offer mental health benefits, transportation to and from appointments and dental/vision benefits.
If your children don’t qualify for this program, or if you’re in the market for individual health insurance for an adult or private insurance for a family, you have some options. Even though insurance is typically very expensive, you can take some steps to control costs.
You can eliminate extras such as vision and dental coverage, and increase deductibles to lower the cost of your insurance premiums. Look for policies that don’t include maternity benefits and cancer plans as more affordable general health insurance plans. Basic coverage will likely be less expensive than an all-inclusive health insurance program.
Finally, shop before you make a decision. Even if you’re offered employer-based insurance, you might find a better deal elsewhere (depending on the amount of employer participation). Look to professional groups for discounts and advice.

18 Simple Ways To Save Money On Your Car

2010-11-26T17:06:00.000-08:00

18 Simple Ways To Save Money On Your Car
The upkeep of your vehicle can be quite an expense – from initial purchase to insurance to maintenance. And sometimes we get the sinking feeling that every time we need a car repair, we’re going to get taken for a ride. (pardon the pun!) Actually there are some ways to make sure you don’t get a raw deal when dealing with a local body shop.
After you get recommendations for honest mechanics, call around to check out the prices for certain jobs. It’s always smart to get a second opinion.
How about some preventative medicine? Keep your gas tank filled. This will help you avoid the gas line freezing up in cold weather. Also, driving on “fumes” allows little pieces of dirt at the bottom of your gas tank to run through the fuel lines with the last drops of gas. This debris clogs up the fuel filter and can cause carburetor damage as well.
Sometimes a problem with your car’s electrical system results from a simple blown fuse. Check to see if you have any blown fuses before investing in a tow truck!
Keep track of how much oil your car uses. A sudden change in oil consumption means you need to see a technician.
Save your brakes by having your brake fluid changed every 30,000 miles.
Check your tire pressure once a month. This simple maintenance check can add up savings at the gas pump!
Stop and go traffic causes excess wear and tear on your vehicle. Go ahead and give your car a nice twenty minute ride at 55 mph on the highway every couple weeks if you “major” in short trips.
There are other ways to save money on car expenses. Let’s look at the insurance payments.
If you’ve budgeted for possible out-of-pocket expenses in case of a car accident, you might want to consider increasing your insurance deductible to $500. This will lower the cost of your insurance.
Talk to your insurance agent. If your car is as old as the hills, you might want to drop collision coverage to save money.
Car insurance companies offer a variety of discounts. Ask your agent if the company offers reductions for driver training courses, anti-lock brakes, car alarms, air bags, mature drivers, good students or maintaining a good driving record.
Before you purchase from a dealer, ask about the dealer’s return policy, get it in writing and read it carefully. Dealers are not required by law to give used car purchaseers a three-day right to cancel.
Visit http://www.fueleconomy.gov to find cars that are fuel efficient.
Each 5 mph you drive over 60 mph is like paying an additional $0.10 per gallon for gas.
In most cases, using cruise control on the highway will save gas.
Replacing a clogged air filter can improve your car’s gas mileage by as much as 10 percent. This isn’t going to cost you an arm or leg either.
Do your homework when purchaseing a car from an auction. Many vehicles that have been damaged by floods and hurricanes are going on the market. These won’t last long – leaving you with a flood of bills. Be a little concerned if the carpet looks too new, and check carefully for signs of rust.
Carfax.com shares info on inspecting a used car to make sure you get the best deal.
If you use your car for business, keep track of miles traveled so that you can use this for a tax deduction. Get more info at irs.gov.
When you consider all the ways you can save money on your current vehicle, you might be persuaded to put away the extra each month for a new car down the road!

Make Money Blogging

2010-11-26T16:51:00.001-08:00

Make Money Blogging
You have created a blog and your blog is dedicated to a niche industry. Have you ever thought that the blog could make money for you? We would look here in this article, ways and means, to make money blogging. Lets first have a look at what are the prerequisites for a blog needed to make money:
1. Blog needs to be dedicated to a niche market.
2. Updated regularly.
3. Enough back links (Don’t worry for it. Directory submission would be enough to begin with)
4. Good blog host or application (blogger, Xanga or typepad recommended), and
5. High quality articles or news items supported with images.
Get the above criteria in place and Hurrah… You are ready to Make Money Blogging.
Top 5 Ways to Make Money Blogging
Lets now take a look at top 5 ways using which you could make money blogging:
1. Google Adsense
Google Adsense delivers text and image ads to the authorized websites/blogs depending on the content of the website. Small code is required to be pasted at proper locations on a webpage and Google automatically recognizes the page. Google shares the revenue it gets from the advertisers whenever a visitor clicks on these ads.
Google bills advertisers on price per click basis (PPC). Advertisers are required to pay only when any visitor clicks on their ads. They bid against each other for the keywords in order to receive better placement and thus prices for each keyword differ from one another. It is better to choose keywords for your blog which pays high $ per click.
2. Amazon
Amazon Associate program is another important way to make money blogging. The Amazon Associate program gives opportunity to website/blog publishers to promote any product from its inventory by adding a predefined code to their website/blog, which, when clicked by a visitor, takes them to the relevant product page. Once the visitor purchases the product, the blog owner will be compensated with a commission.
3. Blogads
You can use Blogads as an effective tool to have a better control over the advertisers in your blogs. You can analyze and compare your profits with any one of your online agencies. Blogads can be simply specified as an advertising service used for the web logs or blogs. From the total money generated by Blogads, it retains 20% of it and the remaining money is paid to you through PayPal or checks.
Alternative Services:
• Crispads is another useful network focused on the blogs. You can put your advertisements in their blogs using Crispads. You can move through their RSS/ATOM feeds that help in generating revenues.
• Tagword – It is similar to Blogads. It makes you select the ads and their price.
Users can place their text-based ads in the site within minutes and the ads will be displayed instantly on the website.
4. Affiliate Programs
Your affiliate programs can help you earn a lot of money for selected products and services. Lot of websites offers you to become affiliate members. These affiliate programs can provide a better reach and an in-depth exposure to the products. The commissions for the sales differ according to the quality of the product, sales and marketing strategy involved. You can gather information related to the commissions by looking into the catalogues of Link Share and Commission junctions.
5. Text Links
Text links has emerged out to be the best form of moneymaking source that you can use instead of cluttering or crowding the page with ads. You don’t have to make these text links prominent within your website. This link can act as an extra value to your site and will also help to promote the rankings of other sites. In most of the cases you will find these text links placed in the bottom of the web pages. The best part of this strategy is that the publishers send and accept links as the market continues to grow.

7 Tips For Creating Sites That Make Money

2010-11-26T16:49:00.000-08:00

Google AdSense: 7 Tips For Creating Sites That Make Money
Having a Google AdSense site is a great way to make money. And to create an AdSense site, all you have to do is have a Google AdSense account (which is free), a website or a blog (which is free), and some articles (which are free if you write them yourself). Once you get your site up and running, the AdSense ads will be targeted to your content.
Therefore, those looking for your content will come by, read your articles, and have a high probability of being interested in the targeted ads. Every time someone clicks an ad, you get paid! That is, as long as you have designed your site to maximize AdSense clickthroughs!
Let’s look at seven tips for creating AdSense sites that create money.
#1: Keyword Density
Before you place ads on your site, be sure your keyword density is good. You will want to be sure that the right kinds of ads are placed on your site. A free way to determine what the ads will look like on your site is to go to http://www.resultsgenerator.com/adsense/ and type in your keywords. You will then be able to see exactly what ads would show on your site.
If you don’t like what you see, then you know that you need to make changes to your keywords! You can get keyword suggestions from Results Generator from Overture or from the free trial version of Word Tracker.
#2: Focused
Not only will the ads be based on your keywords, but they will also be based on your content. You definitely want your keywords and your content to match as closely as possible.
#3: Write Often
The more information you have the better. Why? Because the more content you have, the more visitors you get. Many people suggest that you write a new article every day since no one wants to come back to your site to find the same old messages!
#4: Choose The Right Format
AdSense allows you to choose many different ad formats. Research has shown that wider ads are more successful. The top three formats are:
” 336×280 large rectangle
” 300×250 medium rectangle
” 160×600 wide skyscraper
Additionally, the 468×15 horizontal ad link under the navigation bar is also a good bet.
#5: Color Counts
You have the option to create a Google AdSense ad in any color of your choice. The best thing to do is to make your ad blend well with your site color scheme. You should make the border color and the background color the same color as your web site. You will want your text color to either be black or the color of your main content.
When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.
#6: Position Counts, Too
It is well known that visitors to a website scan the site to determine if it is worth reading. You definitely want them to see and scan your AdSense ads. Therefore, the best place to put them is in the top left part of your page or directly under your headlines.
#7: Increase The Number
AdSense allows you to use up to three AdSense units on a page, two AdSense search boxes, and one unit of ad links. Using all that you can increases the chances of earning money.
Keep these seven tips in mind when creating your AdSense site and you will find that your clickthrough rates increase, thus increasing your money making potential.
by: Neil Bartlett